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這是品牌新的藝術總監Alessandro Michele上任後第一支推出的香水,他想要「一種清新濃郁的白花香味,讓人感覺置身於充滿許多花卉與植物的廣闊花園中」。晚香玉與沙巴茉莉花是這款香水的主角,更特別引入了一種名為使君子的花香,該花朵源自印度南部,盛開時從白色漸漸變成粉色、直至偏深的紅色,花香非常濃郁,此次更是首次被運用在香水上,匠心獨運。Bloom的芳香清新淡雅、親切溫暖,展現出真實、活力及多重魅力,是Michele送給認同他藝術創作的女士的最好禮物。
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