SHISEIDO - Sun Dual Care Day Serum SPF50+ 30ml

SHISEIDO Sun Dual Care Day Serum SPF50+: The World's First Firming Sunscreen That Turns Sunlight into Skincare

What if sunscreen could do more than just protect? The SHISEIDO Sun Dual Care Day Serum SPF50+ revolutionizes sun care with Sun Dual Care™ technology—converting harmful UV rays into beautiful, skin-enhancing light.

Sun Dual Care™: Light That Heals
When UV rays hit the proprietary formula, the light wavelength transforms into energy that benefits your skin. Infused with Solar Mineral Essence (seaweed extract, zinc oxide, and hydrating agents), this breakthrough technology penetrates deep into the dermis, targeting the root causes of aging and pigmentation.

Whitening + Firming + UV Protection in One Bottle

Medicated Whitening: Powered by m-tranexamic acid—a Japanese Ministry of Health-approved active ingredient—this serum suppresses melanin production and prevents dark spots and freckles. Clinical imaging shows visible spot reduction in just 2 weeks.

Anti-Aging & Firming: Formulated with water-soluble collagen GL and hyaluronic acid, it delivers 12 hours of deep hydration and improves elasticity. Clinical imaging confirms reduced fine lines and firmer skin in 2 weeks.

Natural Brightening: The lightweight serum texture glides on smoothly, leaving a natural pearly glow with zero white cast. The soft pink tint instantly evens out your complexion while adding a healthy, radiant flush.

Advanced Protection
Super Waterproof: Passes 40-minute water immersion test
Super Friction-Proof: 4-hour long-lasting makeup wear
Doubles as a makeup primer; non-comedogenic; dermatologist-tested

How to Use
Shake the bottle well before use
Dispense a coin-sized amount (approx. 1cm diameter)
Apply to five points: both cheeks, forehead, nose, and chin
Gently blend outward to every corner of your face
Pro tip: Don't skimp on the amount—insufficient application reduces UV protection. Reapply after sweating or toweling off.

Precautions
For external use only. Avoid contact with eyes
Discontinue use if irritation occurs
Keep out of reach of children
Store in a cool, dry place away from direct sunlight